Understanding the 2023 Lincoln Aviator price requires looking at the vehicle not just as a mode of transportation, but as a statement of luxury and performance. This mid-size luxury SUV sits at a pivotal point in Lincoln's lineup, positioned between the adventurous Corsair and the opulent Navigator. Its price reflects the advanced technology, premium materials, and powerful engineering that define the brand, making it a significant investment for discerning buyers seeking American luxury with a modern edge.
2023 Lincoln Aviator Base MSRP and Trim Levels
The journey to the final invoice begins with the Manufacturer's Suggested Retail Price (MSRP), which varies significantly based on trim level and optional packages. Lincoln structured the Aviator's lineup to offer distinct experiences, from the well-appointed Reserve to the performance-focused Black Label. Below is a breakdown of the starting prices for the primary trims available at the start of the model year.
Starting Prices by Trim
Performance and Engine Options Impact on Cost
While the Select and Reserve trims come standard with a robust 275-hp twin-turbo V6, the top-tier Black Label steps up the power game significantly. The availability of the 400-hp Performance Pack is a major factor in the Black Label's higher price point. This engine transforms the Aviator from a comfortable cruiser into a formidable performer, justifying the premium for driving enthusiasts who demand immediate power and responsiveness without needing to step into the full-size Navigator.
Exterior and Premium Interior Features
The 2023 Aviator's design language, characterized by its sleek coupe-like roofline and striking LED lighting, contributes to its premium feel. However, it is the interior where the price difference between trims becomes most apparent. Higher trims feature more Nappa leather, contrast stitching, and meticulously crafted wood or metal accents. Advanced driver-assistance systems, typically included in the higher packages, add both value and safety, covering costs that might otherwise be itemized separately on lesser vehicles.
Optional Packages and Destination Fees
To get a true sense of the 2023 Lincoln Aviator price, one must account for destination fees and potential add-ons. The destination fee, a standard charge across the industry, covers transportation costs to the dealership. Furthermore, desirable packages such as the 22-speaker Revel® audio system, heated second-row seats, and advanced towing packages can increase the final price by several thousand dollars. These choices allow for personalization but require careful budgeting to stay within financial plans.
